UFV-SUS Website Redesign

Led the redesign of the University of the Fraser Valley Student Union Society (UFV SUS) website to create a more engaging, user-centered, and brand-aligned digital experience. The previous website followed a largely cookie-cutter structure with limited visual storytelling and opportunities for user engagement. The redesign focused on improving usability, accessibility, navigation, and overall visual identity while ensuring students could quickly find the information and services most relevant to them.

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Key improvements included:

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• Strengthening Brand Identity: Integrated more UFV SUS brand elements throughout the website, including enhanced visual design, custom graphics, imagery, and consistent branding to create a more distinctive and recognizable online presence.
• Enhanced Visual Experience: Introduced intentional use of photography, video content, animations, and interactive elements to create a more engaging and dynamic user experience while better showcasing student life, services, and events.
• Improved Information Architecture: Reorganized the website sitemap and navigation structure to simplify the user journey, reduce friction, and help students access key resources more efficiently.‍
• Enhanced Accessibility: Implemented the EqualWeb accessibility plugin to improve website accessibility and support a more inclusive user experience, providing tools such as screen reader compatibility, text resizing, contrast adjustments, keyboard navigation enhancements, and other accessibility accommodations.‍
• Service Page Optimization: Redesigned and restructured service-related pages to prioritize essential information, making it easier for students to quickly understand available services, eligibility requirements, and how to access support.‍
• Shuttle Page Improvements: Modernized the shuttle information page by improving schedule readability and developing a dynamic shuttle table that highlights upcoming departures and indicates the next shuttle arrival time, providing students with clearer, real-time schedule information.‍
• Content Consolidation and Engagement: Merged the separate "Blogs" and "News & Press Releases" sections into a unified News & Updates hub. This created a central destination for announcements, stories, events, and organizational updates, improving content discoverability and encouraging ongoing student engagement.‍
• User Experience Enhancements: Applied UX best practices throughout the site to improve readability, page hierarchy, content organization, and mobile responsiveness, resulting in a more intuitive and accessible experience for users across all devices.

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👉View Redesigned Website