A high-energy celebration of freedom and creativity, designed to feel like stepping into a dream.
For the fourth edition of the Kickback Series, The Day Dream transformed the campus into a surreal, high-energy escape where imagination took flight. As Creative Director and Event Promo Production Lead, I crafted a visual identity that captured the essence of dreaming big, feeling free, and floating beyond the ordinary.
The design concept was inspired by the limitless energy of daydreaming—where creativity knows no bounds. Playful cloud characters, fluid typography, and vibrant, sky-like gradients gave the visuals a weightless, uplifting feel, immersing attendees in a space that felt like a dream brought to life. The mix of bold yellow and electric blue symbolized both energy and serenity, balancing excitement with the effortless flow of a daydream.
From eye-catching posters and digital promos to exclusive event merch, every touchpoint reinforced the feeling of stepping into a different realm—one filled with music, movement, and shared moments of joy. Attendees floated between activities, danced under neon-lit skies, and embraced the carefree energy of an event designed to elevate the spirit and spark creativity.
The Day Dream wasn’t just an event—it was an experience that blurred the line between reality and imagination, leaving everyone who attended feeling lighter, freer, and ready to dream even bigger.
