Nag Bags

Nag Bags is a Canadian, family-rooted company specializing in premium slow-feeder hay nets designed to improve animal health and reduce waste. For nearly two decades, their products have earned trust among horse owners, trainers, and ranch communities. However, their visual identity no longer reflected the quality or expertise behind the brand.

As Nag Bags prepared for a major rebrand launch, I was brought in to create a story-driven content campaign that would strengthen their digital presence, communicate their purpose, and position them for long-term growth.

This project aligned brand storytelling with strategic marketing needs, ensuring the rebrand was supported with polished, emotionally resonant, and conversion-ready visuals.

Business Challenge

Nag Bags had a strong product and loyal customer base but lacked modern, cohesive visuals to support:

• A brand refresh
• A new website experience
• Product education around slow feeding
• Ongoing marketing and social campaigns
• Future paid advertising

The goal was to build a content foundation that would serve the business beyond a single launch, elevating both brand perception and market credibility.

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My Role

Creative strategy · Story development · Video direction · Photography · Post-production

I led the project from concept through delivery, ensuring every asset aligned with the rebrand’s tone, messaging, and long-term marketing goals.

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Deliverables

• Core brand story hero film
• Website-ready 60–90 sec brand cut
• Social-first reels for TikTok & Instagram
• Lifestyle photography showcasing the ranch, daily routines, and horse care
• Product photography featuring net variations, materials, and sizes
• Website banner images for the rebrand launch
• Audio sourcing and licensing
• Full editing, color grading, and post-production

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Storytelling Approach

We built the campaign around the heart of the company—a story inspired by Mandy’s bond with her horse, Scottie, and the desire to create a healthier, more natural feeding solution.

This wasn’t staged or scripted; it was real ranch life. Early mornings. Quiet moments with the horses. Hands on the nets. Genuine emotion.

The result is a visual narrative that:

• Humanizes the brand
• Builds trust
• Shows authenticity
• Highlights craftsmanship and values
• Educates viewers about slow-feeding benefits

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Business Impact

This campaign provided Nag Bags with the strongest visual identity in their history and a content library designed to support long-term business goals.

Key marketing outcomes include:

• A unified content suite for the rebrand launch across web, social, ads, and print
• A modernized brand presence that strengthens credibility and customer trust
• A 6–12 month library of reusable visuals, reducing future production costs
• Video assets optimized for engagement across all major platforms
• A compelling brand story that differentiates Nag Bags from competitors
• Improved product understanding for new customers discovering slow feeding
• Enhanced website presentation with professional hero visuals

This content positions Nag Bags for higher engagement, stronger conversions, and a more memorable brand identity—essential building blocks for their next stage of growth.

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Why This Project Matters

Nag Bags isn’t just a product brand; it’s a business built on heart, problem-solving, and genuine care for animals.
This campaign amplifies that story.
It aligns what the brand is with how the world sees it, giving Nag Bags the clarity, confidence, and visual polish needed to grow in an increasingly competitive market.