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The Campus Pride campaign is a bold and playful initiative designed to create a safe and inclusive learning environment for the local 2SLGBTQ+ Pride community.

BRAND ID
CREATIVE DIRECTION

CAMPUS PRIDE

2023
Project brief

We wanted to provide resources and opportunities to students to help them grow and support the community. Our goal was to make the campaign versatile and visually appealing, while still portraying our pride. To achieve this, we made the visual ID of the campaign versatile by using the rainbow colours and illustrated patterns.

The campaign served as an umbrella for all events and activities Pride-related on campus, from drag bingos to karaoke nights. Our slogan, "Your Path Your Journey," was carefully crafted to encourage our diverse student community to feel comfortable, free, and proud of their journey.

‍

timeframe
4 weeks
Project Type
Fintech
RESULTS

31%

Email open rate

+23%

Social Media Engagement

30+

2SLGBTQ+ Spotlights

+12%

Organic Web Traffic
visual assets
https://mailchi.mp/ufvsus.ca/studentperksmarket-9108849
https://mailchi.mp/ufvsus.ca/studentperksmarket-9108849
to conclude
The Campus Pride campaign has had a significant impact on campus, bringing students together and reminding them that they are allowed to be who they want to be. We are proud of the impact this campaign has had and the work we've done to create a safe and inclusive community for everyone.
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