The Campus Pride campaign is a bold and playful initiative designed to create a safe and inclusive learning environment for the local 2SLGBTQ+ Pride community.
We wanted to provide resources and opportunities to students to help them grow and support the community. Our goal was to make the campaign versatile and visually appealing, while still portraying our pride. To achieve this, we made the visual ID of the campaign versatile by using the rainbow colours and illustrated patterns.
The campaign served as an umbrella for all events and activities Pride-related on campus, from drag bingos to karaoke nights. Our slogan, "Your Path Your Journey," was carefully crafted to encourage our diverse student community to feel comfortable, free, and proud of their journey.
