A campaign designed to simplify policies and make them easily digestable for Students of the University of the Fraser Valley.
Our mission was to bring clarity to complex policies and procedures that impact students' university journey. So, we embarked on a creative journey to simplify the content and make it digestible for our young audience. We decided to leverage the power of social media and created a web series called "Know-Your-Rights". I clipped it into bite-sized episodes for social media reels, making it easily accessible to a wider audience.
The series featured a dynamic student leader engaging in meaningful conversations with a distinguished member of the university faculty. Together, they explored the essential policies that every student should be aware of to navigate their academic journey. But we didn't stop there. We wanted to hear directly from the student body, so we opened up the floor for questions and conducted in-person interviews on campus. This allowed us to amplify the voices of our students and provide them with a platform to share their thoughts and experiences.
